Category Archives: Web Design Tips & Advice

Top 10 web design tips

It might seem odd for a web design and development company to be writing a blog with tips on how to design a website. The reality though is that while we can develop concepts and recommend best practice implementation, while we have many years of experience in building effective websites, and in some cases have extensive experience in developing sites for a particular industry, for all that we still don’t know your business and your target market as well as you. So while a web developer can provide sound technical and commercial advice, ultimately we take our direction from our customers.

The purpose of this blog is not to provide tips on the technical aspects of creating and coding a site, but to give you as a business owner or manager an understanding of some elements that make an effective web page and to help you in your discussions with your website developer.

My top 10 tips on web design, in no particular order, are:

  1. Decide on your key messages and branding before you start on the web design process. These will inform all aspects of the site design; from navigation, to wireframe structures, graphic concepts, page layouts.
  1. Keep it simple and remember the site is for your customers. Your site visitors are there for a purpose, and if you make them work too hard to find the information they need, or find the products or service they want, well, there are millions of other websites that they can go to instead. Your goal should be for your visitors to know exactly what your site is about in less than 5 seconds, simplicity is key.
  1. Think about how visitors will navigate your site. Many businesses have a fixed idea of how their customers behave, but in fact people browse websites in all sorts of ways, some want a defined search, some browse, some are extremely visual, some text focused. To get the best possible conversions on your site, you need to cater to these various ways of using websites as much as you can, don’t place barriers in front of a big slice of your potential customers, and as a fallback, always include a detailed sitemap.
  1. Call to action. There are many websites that have stylish and elegant designs and, presumably because it doesn’t fit the design esthetic, where bold and clear calls to action have been forgotten. It really doesn’t matter how much traffic you generate, and how attractive your site, if you don’t make it clear what your visitor should do next, call, order etc, then you’ve wasted your investment. Make it easy for your visitors to know what they should do to respond to your call to action.
  1. Use web conventions. People have quite specific expectations of how a website should work, based on their experience from visiting many other sites. If you try to reinvent the wheel and do things very differently from other sites, you will simply confuse your visitors and they’ll go to a site that they do understand. Even basic conventions such as underlined text for links, common menu behaviour, linking the logo to the homepage etc. are all common expectations that you ignore at your peril.
  1. Fast page load times are important, for your visitors and for SEO. I know how tempting it can be to load those fabulous high definition product images, or write at enormous length on a topic you are passionate about, but slow loading pages will drive your visitors away. Make sure your images are optimised for the web, and take the advice of your web developer about optimum file sizes.
  1. Write for your target audience. We’ve covered copywriting many times in our blog, but it’s always worth repeating the most effective copywriting is clear, uses minimal jargon, and is succinct. Focusing on good copywriting will help with website conversions and also SEO.
  1. Contact Me. I’m not entirely sure why so many online businesses don’t want to provide phone numbers or more often a physical address of some sort. Detailed contact information gives your customers confidence in your service and it’s far less frustrating than an anonymous form submission. If you work from home and don’t want that address know publicly, then use an alternative address such as accountant, solicitors etc.
  1. Be consistent. It can be tempting to have a variety of font, heading and layout styles, but nothing screams unprofessional louder than a website where every page uses different styles and colours etc. It’s hard work getting visitors to go beyond your homepage or a landing page, don’t waste that hard work by making your site visually confusing and hard to read.
  1. Not quite a web design tip, but don’t stress about getting every last detail right the first time around. Websites have a huge advantage over other media, and that’s that it’s very easy to change. Despite all your research and efforts prior to and during the website development, you may well find that your visitors tell you that they’d prefer some things to work differently. If that’s the case, it’s fantastic that they care and will tell you, and in our experience is perfectly normal for a site to evolve, especially over the first 12 months after its launch.

So those are a few tips to keep in mind when you embark on a website development project. It will be a lot of hard work, but by understanding the development process you will get a better result and hopefully have some fun along the way.

The 5 Imperative Elements for a Successful Website Design in 2017

As the years pass by, we see fresh arrivals of new website design elements and styles. As a matter of course, it is imperative to include those key ingredients as they successfully help you to evoke out your brand’s voice in the best possible way. While it’s certainly not necessary to fit and flaunt every emerging element on your website, but at the core, many of them have the potential to improve your visitor’s experience at a much significant level.

Let’s find out the best recipe of what it takes to meet your modern audience’s expectations in 2017. Save it in your arsenal.

Revealing the top 5 Website Elements That Will Work Wonders In 2017:

Element #1: Unusual, Unique and Bold Typography

There is an assortment of companies, which follows their own font or typography in order to speak their brand’s voice. Fonts are something that nestles down deep somewhere in the visitor’s mind and immediately helps them to differentiate between you and your competitor. So, while choosing your font better to ensure you are close to express your brand’s identity through typography. For e.g. your selection of typography can give hints about the domain of your business like whether it is functional, insightful, hilarious, serious or anything other. So be specific.

Element #2: Modern Aesthetics with Giant Product Images

For an aesthetically pleasing website, visual elements play a crucial role you can’t dodge. Modernizing your website design by adding large, responsive and panoramic product images can give an immersive experience, which undoubtedly manages to grab the eyeballs of any visitor crossing by. Additionally, adding background videos with overlapping text that marry well with your brand’s voice is the key takeaway for increasing customer’s attention and retention.

Element #3: Inclusion of Labeled Hamburger Menus

It is likely that most websites you cross through will have a long menu of options to choose from. Albeit they are good for direct accessibility, but they fail to keep up by occupying a whopping screen space. This loophole can be covered up by the hidden, or (labeled) hamburger menu. The basic advantage of using this hidden menu is you are directly removing a busy navigation of your website which makes the user experience distraction free, by giving them a clear path to explore your website which in turn improves the likelihood of the customer to land on the desired page without being overwhelmed.

Element #4: Intuitiveness

Being a business owner, you must be clear in your views of the expectations an average user wants from you! Determining the clear motive of visitors when they come to your website will help your users feel like you know exactly what they want. The winning point to remember is “The fewer clicks required, the better the chances that you’ll make a sale during that first visit”!

Element #5: Content Will Always Remain the king

Gone are the trends when the content was splashed in terra sized facts. After the increasing penchant of popular social media sites like Instagram, Twitter… the most fashionable way of stuffing content is by keeping it well articulated, to-the-point and in the most condensed way. Much promotional and informative content is obscure and verbose.

Deadly Misconceptions About Website Design

You cannot deny the fact that having a business website is crucial nowadays. Though, most of the people think that designing a website is a piece of cake, which it is not. To come up with an inspiring and engaging design you need an artistic mind and out-of-the-box strategies, which only a professional can have, so, you should never hesitate to take their help. The website you develop tell a lot about your business and you have to be very careful while designing it. But before that, debunk some of the myths you have in your mind about web design.

  • Anyone Can Do It: One of the most obvious and ominous misconceptions people have in their mind is that anyone can build a website. Do you think so? Come on! It is not everyone’s cup of tea. There are so many things come in designing that make it not less than just perfect. And not anyone can do it, so, come out of the dilemma and face the reality, if you actually want to hit the goal; you need to take professional web designing services.
  • It Should Look Same In All The Browsers: Another myth most of the people believe is that your website looks same in all the browsers. No, it is not the truth. Different browsers render website codes in different ways.
  • Fill Up The Empty Space: Most of the people just because of a myth fail to understand the importance of empty space in web designing. It is not always necessary to fill up the empty space as it helps the visitors to focus their attention or else it will only look busy, which sometimes bother the visitors and distract them from the actual motive.
  • The More Content, The Better For My Website: If you believe it, probably, you are living in a fantasy. Yes, Content is the king of your website but doesn’t mean you fill it up your website with some unnecessary or irrelevant information. Rather, you have to accept the fact that quality matters over the quantity.
  • Once A Website Is Built, It’s Done: No doubt, the internet is changing posthaste and in an order to be in the game, you have to adopt the changes. So, it is not the truth that once a website is built, it’s done, but no it is not. Web Design trends change and you have to change yourself with them, so, your customer will never get bored and stay connected with you.

What’s The Latest Craze In Web Designing?

Web Designing is even harder than solving the tricky equations of math. Don’t get surprised, as it is a true fact because in math you can apply some formulas to solve the equation, but in web designing, you have to always come up with something new that makes the viewer excite and pull them to your website. As the time change, so, you also have to change your perception and design something that set an example of your work. But do you know what is in trend? Don’t worry, here we introduce the latest craze ruling over the market, so, you can apply them in your new project. So, let’s get started.

  • Responsive Web Design: Undoubtedly, a mobile-friendly website becomes the mature trend of the market as per the new update of the Google. It is the present and the future of the online world and you have to opt it for the better future of your online business as it brings more business opportunities than the desktop site.
  • Scroll-Ability: Nowadays, scrolling is so trendy in web designing as it excites the visitor and has more functions to offer than a regular website. You should apply it to any of your new projects as it makes a good impression and gives a great identity to your brand.
  • Interactivity: Interaction is the key to web designing success and it is the past, present, and future of this array. It ensures that your website is easy to navigate and perform all its function better than you even expect. Better interactivity helps to generate more profit, and you should get indulge with it.
  • Parallax Scrolling: It is still a hot technique in web designing that has the ability to win the belief of millions and it never fails to impress you ever. There are so many big brands are using this design, however, it is not suited for all websites as it requires special graphic techniques to move background images slower than the foreground to create an illusion.
  • Single Page Layout: Last but not the least trend that has great value in today’s web designing world is single page layout. It works like a charm and brings the attention of the visitors, which increase your profits undoubtedly.

These are the latest trends of the web designing and you should opt them to make your brand’s impression on a customer’s mind. These latest trends stand you apart from the crowd and help to portray your exemplary work among your clients.

Discover The Excellent Options to Launch an Attractive Site

Excellent quality services can be attained from the leading sources and for this reason; you need to become a person of high interest to become familiar with the best destinations that can provide you greater services in meeting your requirements. In order to grab the excellent options, when you will try taking advanced solutions, you will obtain better quality opportunities and in all the ways, you will get delighting experience as well. Therefore, you must have to try discovering better options through grabbing latest solutions and in all the ways; you will be capable of meeting your interests in the finest way. Nowadays, people are trying to obtain not only higher opportunities for meeting their intentions but also they are getting finer opportunities in establishing their businesses properly. In other words, it could be stated that people are taking higher options and they are obtaining not only the finest quality benefits but also they are grasping the immediate solutions to disseminate information across the globe. A large number of people are taking advanced options in meeting their intentions and when you will try taking advanced solutions properly, you will get the delighting experiences too.

At present, people are taking challenging steps and they are grabbing special options for meeting their intentions and when you will get these opportunities, you will surely aspire to meet your interests in the finest way. The time to obtain the online benefits has come and therefore you must have to try taking latest possible benefits in the finest way. It is needless to say that whenever you will discover the opportunities that can help you having a better online source, you will get the benefits easily and in this way, you will be capable of fulfilling your business and other needs in the finest way. A great number of agencies as well as people are in search of each other to obtain and offer these services. Therefore, whenever you will seek grasping the effective and easier solutions in the best way, you will surely grab the most significant opportunities easily. In other words, it could be stated that people are becoming too much interested in having more information in this issue and it will deliver you quality opportunities positively.

Scopes of diverse types will be attainable to you and due to this reason; you must have to become keen enough in choosing the best options. Whenever you will try discovering the best opportunities easily, you will get better options and it will deliver you quality results as well. Nowadays, people are trying to choose the best options and they are becoming capable of meeting their intentions in the finest way. A great number of flexible opportunities are coming to the people in the form of PHP Web Development services and others. Therefore, you must have to discover the most experienced PHP Developer in your locality or online to meet your website development needs and it will provide you the most fascinating business results effectively too.

How to Drive Leads With 6 High Priority Web Design Elements

There is a great deal you can do to direct people to your website: on-page site improvement, advancing it via web-based networking media channels, web index showcasing, show advertisements, coordinate mailers, as well as email battles.

Be that as it may, what great is all that awesome guest activity if your site on the off chance that you aren’t getting any new leads?

While the reason for a site is not exclusively to increase the leads, it’s regularly the most unmistakable ROI of any website. For this very reason, it’s important that any company’s web design is amplified for lead era.

The following are six elements which will be fruitful in getting leads for website designing:

  • Crystal Clear Copy

Come to the heart of the matter as quickly as possible. You just have a constrained measure of time to achieve a potential customer and demonstrate to them the estimation of your items or administrations. This does not imply that you can’t weave a story, but rather it means you can’t mince words. Working with an accomplished, proficient marketing specialist is an extraordinary approach to accomplish this objective.

  • Compelling Calls-to-Action

Assortments of convincing suggestions to take action on a B2B site are necessary for driving leads. Try not to surrender it over to the client to make sense of what they ought to do next – rather, control them on what to do next. Provoke them to plan an interview, take an item demo, see what clients are stating, perused your blog entries, or view your item inventory.

  • Layout Productivity

If yours is a firm whose main aim is the service and the product line which makes its way to the prospectus, it is necessary to set the layout in such a form that any user, who is visiting your website design, does not have to dig in for the information. It should be easily available.

  • Client Testimonials

It is very necessary to convey through one’s prospectus about what are the perks if a person associates in the form of a client with your website design. If one wants to take this further, it can come from the reviews which are available on the websites as well as the third party review sites.

  • Increased level of Trust

It is human nature of all individuals to develop the credibility for the services of the people whom they think that they know from quite some time. Short biographies as well as the real pictures of your working staff and procedures are a great way to build trust.

  • Accuracy of Third Parties

In case of competition, all the competitors strive of them being the best than the others. A website can portray the validation by the third parties by including the badges as well as the certificates along with the listed awards. So, the presence of the validation is necessary as well as the sources from which they are derived should be trust worthy.If your site has been designed carefully and the necessary elements have been made use of, it becomes obvious that you will experience a high traffic.

Logo Designing Is The First Step To Create A Dynamic Website Design

When it comes to the website designing it is important to pay attention to the design of the logo that should be consistent along all the platform, formats, and treatment. The web designers have the diverse knowledge to take the design challenges on their own using Photoshop. Hence, hiring a professional web designer plays a vital role in this. You can start with the initial design and a designer can help you to intensify the results even better. If you have particular choice for design, color, and font just go for it. But before you start off, these are the little known points you should know to make your logo looking awesome.

Size Matters – You have to upload your logo to the multiple platforms so instead of resizing it, you should save it in different sizes and use it whenever you need on various platforms.

Here Is The Logo Size Guide You Should Mind So You Can Use Them Anytime –

  • A square logo with size 200×200 (For social media accounts)
  • A square logo with size 400×400 (For social media accounts)
  • A logo in the original format with the width of 250 cm
  • One logo in original format at 800 widths
  • Original format logo at 500 wide

Choice Of Color – The color determines the overall look and is chosen once you have finalized the design. You can ask for the color variations depending on the backdrops where you are pasting the logo.For The Different Purposes, You Should Consider Changing The Color Of The Logo –

  • Before the variations, keep an original one
  • A solid logo in the one of the company color
  • A black version with white or no background
  • An all white version with black or no background

Layout Of The Logo – The file type also matters as it is used in different platforms in many ways. So it is an elite choice to save the logo in different formats as to keep it accessible and handy whenever you need it.Different File Types To Save In –

  • JPG – It is the most used type throughout all the online platforms. It has a background in some color of your choice.
  • PNG – It is the largest of the type but it doesn’t support some of the older versions. It is used to keep the crisp alive without any background in it.
  • GIF – It is an image supporting the movement like a short looping movie without any sound.

Web Design Vs Graphic Design: What’s The Difference?

Web Design is a type of graphic creation which includes making illustrations, typography, and pictures simply like Graphic Design, however we make use of the World Wide Web. A website specialist or a web designer has to face a lot of restrictions on what they can do. Sites need to stack quickly and run on an effective note. We need to represent things like document measure, screen determination, alongside general speed and execution. Along these lines, Web Designers regularly utilize compacted illustrations that give up quality for speed. Not at all like Graphic Designers or the Web Designers likewise should have the capacity to transform their plans into a working web page design. This includes knowing Hyper Text Markup Language (HTML) and more often than not Cascading Style Sheets (CSS).

What do you mean by graphic design?

On the other hand, Graphic design includes making illustrations, typography, and pictures which can be used to show a thought. More often than not you will discover Graphic Design in the print business, however they are found in the field of web extends and programming also. Visual Designers make computerized illustrations, which at that point are transformed into handouts, publications, or whatever marking materials are required of them. Visual Designers do not indulge in any mind of programming. They are in charge of making designs which can later be utilized for distributed print work or other web creations.

Where does the difference lie?

The main difference between graphic as well as web design is about the medium. People in the Graphic Design field regularly have more opportunity since they are not limited by programming, determination or speed. Whereas website designs experts need to adjust great plan with speed and effectiveness for the web. There are a few experts out there that can do both of these positions as one, yet it is quite rare that they are useful since they have a tendency to have more qualities in either.

Clashes can emerge between experts in both Design world. For instance, a Graphic Design proficient may feel that a Web Design proficient’s work is at a lower quality than print work. On the other side, Web Design experts frequently get angry with Graphic Design experts since they don’t comprehend the web. It is one of those major contrasts that will dependably exist since neither side truly sees each other.

Periodically, a web venture will request a Graphic Designer yet they should have run with a Web Designer so as to make an expert and proficient site. On the off chance that website architecture gets less prohibitive then they will have the capacity to have more opportunity to make. As HTML editors turn out to be better at making productive sites, it will be less demanding for visual planners to utilize the World Wide Web to display their thought.

8 Tips to Improve Your Web Design Skills

Are you going to design your business website? Have you not been able to come up with great ideas? If so, you may want to follow our tips, tricks, and general advice to help you create a compelling website design. Read on to know the tips.

1) Adding colors

You may want to avoid “overdesigning” your website. You may want to know the importance of beginning with shades of gray. What you need to do is try a grayscale design and then add color to the design elements one by one.

2) Use Keynote

For website prototypes, home pages or call to actions, you don’t necessarily need to learn Photoshop. You can also check out Keynote for the same purpose, especially if you want to create mockups. You can also check out a web repository that contains quality UI design templates for prototyping, wireframing and testing cell phone apps in Keynote.

3) Web fonts

If your business style guide includes nothing about web fonts, you need to change your mindset and add some fonts in order to improve your website design. For this, we suggest that you check out Google Fonts.

4) Social media icons

You are doing your best but you are still not getting enough visitors. If you have this problem, you may not be putting the social media icons on the right place of your website. What you need to do is place the icons in your website footer.

5) Ger rid of the carousel/slideshow

The purpose of the landing page carousel was to put a lot of information on the home page of a website. However, the catch is that not everyone stays on the home page in order to read all of the messages.

On the first visit, the visitors should be able to find that the stuff on the home page is relevant. Just keep things concise and it will work.

6) Simplify navigation

You may want to simplify the navigation of your site by eliminating dropdown menus and the multi-tier menu since they are accessed by only the most experienced users. Aside from this, you may also want to cut down on the number of links in the sidebar or header of your site.

7) Increase your font size

As far as web design goes, typography is really important. On a computer screen, it’s hard to read a text. Therefore, we suggest that you make important things more prominent by increasing the font size. This is important for important texts, especially the headings. You may also want to up the size of other text as well.

8) Use white space

You may want to use white space on your site. However, you don’t have to fill every area that is blank on your site.

So, If you have been in search of some good website design tips, we suggest that you check out the 8 tips given in this article. With these tips, you will be able to design your company or business website a lot better.

Why Opt For The Best Website Design For Your Business

For every business, having a website is really very important. It is a valuable and effective tool for business growth and success. Through the use of valuable content like blog posts and videos, a website can establish a business’s authority and relevance within its niche. There are really a lot of things that having a website can do to your business.

Essentially, a website can be considered as the foundation for establishing an online presence. Sure, you can use social media networks to promote your products or services. But do remember that when you utilise these, you are using an asset owned by another entity. Should it change the terms of use, you are either bound to follow those or you may have to find an alternative.

With your very own website, you dictate the terms on how to use and leverage that asset. But before you even talk about driving traffic to your website through online advertising, one essential key that you ought to strive for in your website is having good and functional web design. Business owners should know that beyond driving traffic, it is essential to motivate visitors to stay and browse the pages of a website.

It is very important to get expert web design for your business. Quality web design ties several elements together to enhance website visitor experience. First, there’s aesthetic appeal. Just like in meeting a client face to face for the first time, you’d like to make a good first online impression. This will involve using the appropriate colour scheme for your target audience, utilising graphics, choosing a legible font size and colour and incorporating your logos and other branding assets into one neat package.

No matter how graphically stunning your website is, customers will immediately leave your website if the pages they are trying to access cannot be found. The key here is to make everything accessible and easy to navigate. Visitors will surely be more interested if all the pages in your website can be easily accessed.